Why you must write down your
Buyer Personas

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Personalise your message

It's important to establish buyer personas for your business so you can segment your audience and create stronger marketing campaigns.

Use the templates to brief marketers, copywriters, sales staff, service staff

But, how do you start researching and creating from scratch?

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Framework/Examples

Our free, customisable buyer persona ebook will let you easily organise your research to create your very own buyer personas.

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Management Decisions

With this ebook you can learn best practices for persona research and create thorough, detailed buyer personas that you can share with your entire company.

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This offer includes tips and tricks for:

  • Asking the right questions during your persona interviews and surveys
  • Formatting your persona research in a compelling way
  • Presenting your new, finalised buyer personas to your company
Using your buyer personas for segmentation, content mapping, and lead nurturing

 

Work with an experienced sales and marketing expert to quickly determine some quickly implemented tactics to boost sales activity.